Ready to master social media? Dive into these top 5 social media trends predicted for 2021.
With its ever changing and improving technology, you want to stay ahead of the social media game, you have to keep on top of the latest trends, from Facebook & Instagram Shops to short-form video.
Social Media 2021 is all about engaging and keeping your audience, getting your message and brand out and into the public eye.
1. Short-form Video
Can you say it in 15 seconds or less? That’s the name of the game with the intro of Instagram’s latest Reels feature. With more people creating and consuming content on their phones than ever before, snackable video is set to become a content heavyweight in 2021.
2. Social Commerce
With almost half of the world now using social media, social commerce (using social media to drive e-commerce purchases) is the obvious next step for online shopping. The intro of Facebook & Instagram Shops, paired with ongoing lockdowns, means it’s time to get your socials set for selling with templates like Swipe.
3. Augmented Reality
AR technology allows you to superimpose digital interactive experiences over your In Real Life (IRL) view, helping bridge the online and offline worlds. Instagram Stories AR filters are a playful way to bring your brand or product into people’s everyday social experiences. Design your own creative filter with this photoshop effect!
4. Going Live
Live video allows audiences to not only engage, but actually interact with their favorite people and brands on social media. Because of the global crisis and lockdowns, live video has really taken off in 2020. It’s clear that people are craving interaction now more than ever, particularly in this real time format.
5. Content For Good
With an increased focus on social, political and environmental issues in 2020, there’s been a rise in social media advocacy. Brands have followed suit, eager to support important initiatives—from mental health awareness to human rights—but also to show customers that they’re values-led. Whatever content for good you post, it must align to your actions as a business.
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